ONE BRIEF, DEFINED HANDOFFS
A coordinated AI team for your next business goal.
Specialist agents work from one shared brief, each with a defined job, a clear handoff and a point where you decide. A coordinator keeps the brief, routes the work between them and brings you the questions that need a person.
One brief. Defined jobs. Your decisions.
Everyone works from the same page.
You agree the goal with the coordinator: the product, the audience, the budget, the deadline, the limits and how success will be measured. That brief is versioned. When it changes, every specialist works from the new version.
Specialists pass their work along defined handoffs. Some run in parallel; others wait for accepted inputs. When two of them disagree, or a result breaks a rule in the brief, the coordinator stops that line of work and brings it to you.
Each role sees only what it needs.
Access to data and tools is limited to the roles that need them. Finance and operations roles check the figures you supply and flag problems; they have no authority over spending, stock or staff. Another agent’s approval never stands in for yours.
Publishing, sending and spending happen only through permissions you agree, after the approval gates you set.
A department, or a team that adapts.
SPECIALIST · ADAPTIVE
Specialist team
Built around one defined function or outcome, such as preparing product campaigns or running parts of sales operations. Its roles, tools and review gates are set for that job, which makes it predictable to run and straightforward to measure.
Adaptive team
Configured to handle several supported types of work, with the coordinator choosing which specialists each goal needs. You define the menu of allowed actions, the access and spending limits, and when it must escalate. Within those limits it can take on changing goals.
Both are scoped. A team works inside the actions, tools and limits agreed at discovery, and we quote from that scope. It supports the people running your business; it does not stand in for your whole workforce, and it will not attempt work outside the menu you approved.
Follow a campaign through the team.
FICTIONAL BRAND, SAMPLE OUTPUTS
Harvest Lane, a fictional granola brand, is launching a date and cardamom flavour. The owner decides at two points: when the proposed offer breaks the brief’s discount limit, and at owner review, before anything is published or spent. Select any responsibility to see what it receives, what it produces and where its work goes next, then run the example conflict. Every status here belongs to this demo; no agents are running.
Coordinator
Keeps the shared brief, allocates work, resolves conflicts between specialists and brings you one consolidated list of questions.
- Inputs
- Your brief, each specialist’s accepted output and their open questions.
- Output
- A versioned brief, a task plan, and decision requests when something breaks a rule.
- Next handoff
- Starts Research, Commercial and Operations in parallel.
The launch offer breaks the brief.
The proposed offer is 30% off the launch pack; the brief allows 20%. Commercial checks flag it, delivery pauses, and the coordinator asks the owner to approve a revision: 20% off plus a free sample sachet. Once approved, the brief moves to version 2 and the work continues to owner review.
Read the whole campaign as text
- 01 Owner brief. You set the product, audience, budget, deadline, a 20% discount limit and how success will be measured. Changes to the brief are yours to make.
- Coordinator. Turns the brief into a versioned task plan, starts three checks in parallel and collects their open questions into one list for you.
- 02 Research. Three audience segments with sources, and two competitor launch offers for comparison. Findings go to Creative once the coordinator accepts them.
- 03 Commercial checks. Offer economics per channel, with the calculation shown. It flags anything outside your limits; it cannot approve spending.
- 04 Operations checks. A readiness check: 2,400 units against a forecast of 1,800, and two stores that cannot take displays before the 14th.
- Owner decision. The proposed 30% offer breaks the 20% limit, so delivery pauses. You approve a revision, 20% off plus a free sample sachet, and the brief moves to version 2. If you decline, delivery stays paused.
- 05 Creative development. Three concept routes, social copy in two lengths and a production brief, built on the accepted research and the approved offer.
- 06 Owner review. You see the drafts, the offer and the readiness check together, and approve, revise or stop each item. Nothing is published or spent before this.
- 07 Approved delivery. Only the actions you permitted, such as scheduling approved posts, with a launch record of what was set up and where.
- 08 Measurement. Tracking checked before launch, then a results report against your success measure, with proposed changes for the next round.
A reviewable result, then more autonomy.
A campaign pack you can check.
For a campaign team, a first paid project delivers the approved brief, the research with its sources, the offer analysis with its calculations, creative drafts, a launch checklist, setup in the supported tools, and a final report.
Every factual claim is traceable to a source, every financial figure can be reproduced, and every blocker is either resolved or accepted by you.
What sits outside the team.
Paid media spend, photography and video production, legal clearance, physical fulfilment and other third-party services are scoped separately if you need them. Publishing and spending always require permissions you agree.
We start with teams that prepare work for your review, then extend what runs unattended once the results earn it.
Priced from the scope, not the headcount.
ROUGH GUIDE
Every team is scoped with you first: the outcome, the roles it needs, the tools it may use, the limits it works inside and the review it requires. The quote follows from the integrations, operating limits and service commitments, rather than the number of agents.
Implementation
Scoping, building the team and its handoffs, testing it on sample work and running a supervised first project.
From AED 20,000Ongoing care
Monitoring, reviewed exceptions, maintenance within scope and a report on work completed, usage and open issues.
From AED 2,500 a monthModel usage and third-party costs
Paid directly through accounts you own, plus any software or services the team relies on. We estimate them from test runs before launch.
Billed to your accountsBefore you scope a team.
How is a team different from an operations assistant?
An operations assistant handles one recurring workflow, such as following up quotes. A team coordinates several specialists toward a larger goal with dependencies between them, such as preparing a product campaign. Many businesses start with an assistant and add a team later.
Can a team publish or spend money on its own?
Only within permissions you agree, and never past an approval gate. Finance and operations roles check the figures you supply and flag problems; they have no authority over spending, stock or staff. Another agent’s approval never replaces yours.
How many agents does a team need?
As many as the job needs. We start with a coordinator and only the specialists that measurably improve the result, because each one adds coordination, cost and room for error.
Which tools can a team use?
The ones confirmed during scoping, with access limited to the roles that need them. We check each tool’s access and permitted actions before we quote.
Who pays for model usage?
You do, directly, through accounts you own. It is billed separately from the implementation fee and the monthly care fee, and we estimate it from test runs.
Can we start small?
Yes, and we recommend it. A first project is usually one reviewable outcome, such as a campaign preparation pack, before anything runs unattended.
Bring the goal. We will scope the team.
30 MINUTES, GOOGLE MEET
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